Kate Moss in Longchamp for the first time together with the introduction of handbag and the mass media sought to do by the time she had begun planning the next step. Creative ideas in a unique promotion, three new series was launched: Neo Pure, Neo Patch and Neo Previous. This could reflect the 3 series Kate loved classical style, the exotic shape of handbags and sparkling personality, but also show Longchamp leather traditional process since the stringent requirements and perseverance. Kate from the tip of classical charm to the trend of the transformation can, through this 3 Series revealed.