LV story behind the
referred to luxury, the first one to associate the image of that?
Many people the answer would be yes LV - Louis Vuitton (Louis Vuitton).
Be able to made their own brand synonymous with luxury, Louis Vuitton, the Queen's court system, from the French maker of luggage, to the industrial revolution was the bourgeois pursuit of the nouveaux riches, status symbol, to the modern luxury of Louis Vuitton empire building, a whole experienced a 152-year history.
Pace 1: The imprint of the court - the essence of luxury History
No matter which of the past 152 years, a moment, and regardless of LV - nobles from the court and again moved toward the direction of the general public, each one LV is a microcosm of fashion of that era, LV - born with the court seal is the whole extravagance
extravagant goods, the brand essence of history.
1837, was born in France, a carpenter's family came to Paris, Louis Vuitton search of a livelihood.
After several years of apprenticeship after the workshop luggage, Louis Vuitton began as a French royal service, becoming a bundle of clothing workers.
At this time the French, Napoleon III came to power, China was strong.
Napoleon III, Empress Wu Jie Nepal preferences trips, with excellent craftsmanship, Louis Vuitton can be subtly tied to Napoleon III, Queen's clothing in the luggage compartment, thus obtained the Queen's attention and trust.
Louis Vuitton periods of service in the palace LV brand is the accumulation phase before the formation of the necessary.
During this time, he made the trunk of technology and tastes have been greatly improved, for the future creation of a long-running high-end luggage provides technical assurance.
At the same time, this experience also to give the LV brand value has increased, Louis Vuitton became a carpenter from a village court of the Queen's bag production serving teachers.
Value of class identity in the 19th-century France, Louis Vuitton's worth for the upcoming birth of the LV brand gives high added value.
In 1854, Louis Vuitton end of the work of the Imperial Palace in Paris created the first leather shop, the main production of flat trunk lid, LV formally established brands.
With the Empress Wu Jie Nepal experience in servicing, Louis Vuitton created the classic Trianongrey canvas luggage, and its upper class available in Paris caused a sensation, and soon became the preferred travel Paris noble trunk.
Trianongrey canvas suitcase pattern is still today a classic LV bags design elements.
A lot of sales into the Louis Vuitton store, we still see the wall hanging of the year nobles carrying large and small LV - suitcase on the train photos.
In the LV the development of the early 19th century, 50 years, LV won by the quality of the first group of consumers - the palace nobility.
For them, buying Louis Vuitton The reason is simple: convenience.
During this period goals for the LV consumers, LV represents quality; strictly speaking, LV promote travel the concept of brand meaning has not yet fully taken shape.
There was no mass media era, LV - came to be opened in the upper stream of society, largely relying on word of mouth among the members of the upper class spread (Word-of-Mouth Communications).
With the French nobility to travel footprint, which is also spread word of mouth spread throughout Europe, initially in Europe, between the court and later spread to continental Europe nobles.
Word of mouth spread of these people is increasing at the same time also increased the credibility of LV's brand identity texture and consumer groups.
Many people the answer would be yes LV - Louis Vuitton (Louis Vuitton).
Be able to made their own brand synonymous with luxury, Louis Vuitton, the Queen's court system, from the French maker of luggage, to the industrial revolution was the bourgeois pursuit of the nouveaux riches, status symbol, to the modern luxury of Louis Vuitton empire building, a whole experienced a 152-year history.
Pace 1: The imprint of the court - the essence of luxury History
No matter which of the past 152 years, a moment, and regardless of LV - nobles from the court and again moved toward the direction of the general public, each one LV is a microcosm of fashion of that era, LV - born with the court seal is the whole extravagance
extravagant goods, the brand essence of history.
1837, was born in France, a carpenter's family came to Paris, Louis Vuitton search of a livelihood.
After several years of apprenticeship after the workshop luggage, Louis Vuitton began as a French royal service, becoming a bundle of clothing workers.
At this time the French, Napoleon III came to power, China was strong.
Napoleon III, Empress Wu Jie Nepal preferences trips, with excellent craftsmanship, Louis Vuitton can be subtly tied to Napoleon III, Queen's clothing in the luggage compartment, thus obtained the Queen's attention and trust.
Louis Vuitton periods of service in the palace LV brand is the accumulation phase before the formation of the necessary.
During this time, he made the trunk of technology and tastes have been greatly improved, for the future creation of a long-running high-end luggage provides technical assurance.
At the same time, this experience also to give the LV brand value has increased, Louis Vuitton became a carpenter from a village court of the Queen's bag production serving teachers.
Value of class identity in the 19th-century France, Louis Vuitton's worth for the upcoming birth of the LV brand gives high added value.
In 1854, Louis Vuitton end of the work of the Imperial Palace in Paris created the first leather shop, the main production of flat trunk lid, LV formally established brands.
With the Empress Wu Jie Nepal experience in servicing, Louis Vuitton created the classic Trianongrey canvas luggage, and its upper class available in Paris caused a sensation, and soon became the preferred travel Paris noble trunk.
Trianongrey canvas suitcase pattern is still today a classic LV bags design elements.
A lot of sales into the Louis Vuitton store, we still see the wall hanging of the year nobles carrying large and small LV - suitcase on the train photos.
In the LV the development of the early 19th century, 50 years, LV won by the quality of the first group of consumers - the palace nobility.
For them, buying Louis Vuitton The reason is simple: convenience.
During this period goals for the LV consumers, LV represents quality; strictly speaking, LV promote travel the concept of brand meaning has not yet fully taken shape.
There was no mass media era, LV - came to be opened in the upper stream of society, largely relying on word of mouth among the members of the upper class spread (Word-of-Mouth Communications).
With the French nobility to travel footprint, which is also spread word of mouth spread throughout Europe, initially in Europe, between the court and later spread to continental Europe nobles.
Word of mouth spread of these people is increasing at the same time also increased the credibility of LV's brand identity texture and consumer groups.