in the international leather market occupies a pivotal position in Guangdong Shiling leather goods are also facing such as lack of independent brands, product technology content is low, labor shortages and other growing pains.
It's like having a few pairs of shoes, and now everyone will have several bags, such as backpacks, computer bags, trolley case, wallet, handbag, these items have become necessities of life.
If you have three packages, one of which is likely produced in Shiling town, Huadu District, Guangzhou.
Most Chinese people understand the past two years, Huadu, Guangzhou, or something, here because the construction of a new modern airport and the new Guangzhou Baiyun International Airport --- --- but legendary.
However, in leather industry, the reputation of the earlier Huadu out of the door.
Especially in the leather industry, developed in Italy, France and other places, because the impact of Guangzhou Huadu Shiling, where nearly half of the leather goods, luggage companies forced to close his business guncang.
As early as two years, Shiling also would like to become the East Florence.
Today, its goal is more lofty, like a local business ad luggage at home, as Shiling want to World Leather City, to wrap the world.
Shiling to create pass the world every morning 7:00 and 16:00 two hours, less than 160 square kilometers, the resident population of only 8 million people in the town - Shiling started the traffic jam, In addition to Tibet, Taiwan, you can see to all regions of the plate. Huadu District, Director of Public Information Section, in conjunction Tang Siu said.
Peak period traffic congestion has nothing to do with the previous work.
The morning traffic jam because there was more than 5,000 leather leather goods companies and businesses, the goods should be shipped over.
By night, many companies have received a few hours time difference to another hemisphere, orders for foreign companies, they flock to the country's largest leather leather wholesale market --- Shiling (international) leather leather city, procurement of raw materials.
Shiling daily production of 1 million leather products, the output accounts for about one third of the country, leather leather's annual turnover is more than 10 billion.
In an interview with reporters before the Tang Lianbin Shiling was busy section of the annual leather leather goods.
This is the 6th term, he said, more than 20 million people took part and received heavy task. Gap in the interview he wanted to lie on the table and squint for a moment, he said: It's tiring.
Shiling each leather section is a major holiday.
Rely on the local government to build this platform, Shiling not only promote their own success to the whole country, including Hong Kong, Macao and Taiwan, including more than 20 provinces and autonomous regions, but also were broadcast overseas.
Shiling made leather is also important in the international market, its exports account for 60% -70% the country, the European market, 50% are from middle and low luggage Shiling.
In the same known as the leather capital of Italy, Florence, a day out of about 15 containers of leather products, mostly from Shiling manufacturing.
Paris, France, 4th District, a leather street, but also seems to have become Shiling leather goods sales area.
French Chamber of Commerce leather leather in this section Shiling provide a set of data to verify the Shiling the impact of relevant industries in France: The French engaged in leather industry in the past two years the number dropped from 1.8 million people --- reduced to 1.1 million people in 230 manufacturing enterprises reduced from 110, the French distributor of leather goods 80% imported from China, these products had been around in France, OEM and later exported to the United States and other countries.
Invisible Champion is the difficult problem did not build the airport before the north corner of Huadu, Guangzhou on agriculture for their livelihood, in the Guangzhou region's economic status on the list.
The Huadu Shiling is also known as Siberia, just look at it --- beast haunted place names, we know how desolate. Tang said Lianbin.
In 1978, Huadu ladder surface commune Lian-Ming glasses box factory closed down, when the native place of Mr. Wang Lao Shi Ling-yi mountain village to mountain village had informed them of the village justice (then called the production team), the village committee decided to loan 20 thousand yuan to glasses box factory the remaining 22 bundles of leather materials, pull back.
Worked in Guangzhou, Mr. Wang Lao suggested that these materials processed into bags.
Yi Shan selected 15 women, according to work points capitation, with 10 sewing machine knocking a huge fan Shiling leather goods industry, which the door.
At that time produced a similar She Pidai bag sales fairly smoothly, the first three batches of 1,000 to produce handbags, to the price of 8 yuan each, sold in a state-run stores, handbag name of Global brand??.
But before long, these bags have not yet had time, Around the Earth will hit hard.
From the fourth start, due to adopt marketing system, buyers of such a simple bag is no longer interested in justice village once a backlog of 500 bags.
A last resort, meaning the dissolution of this village handbag factory, and to six cost money to stock granted to the neighboring village handbags --- Army Tamura villagers.
At the same time also put some of the equipment, materials, sold to local villagers.
At that time Beijing-Guangzhou railway line in the flower has a small station, parking time is 4:00 minutes.
Jun Tamura villagers to get up early, swing-up stall next to the train station bridge.
Did not expect 500 bags quickly sold out, and military fields the villagers again to cargo, this time, meaning village began producing the Shanghai brand handbag.
Soon-Yi village gave birth to the first one million local households - Jing-Gung right.
In 1980, Jing-Gung by the county the right to recognition, the prize is a bamboo sun hat.
But the village justice can not take this chance to develop.
ZHONG Jing-Yi Village, the village committee is currently director of Cheung believes that justice was denied the construction of village wholesale leather materials, but missed opportunities.
As the birthplace of Shiling leather leather goods, justice, or so-poor mountain village. This is to see the reporter's opening ZHONG Jing-xiang.
One day in mid-November, this reporter saw only a handful of shops Yi village streets, but a few of them, or small shops.
With a synthesis of the village across the railway, military Tin, but of shops, peak and visitors crowd.
Two local economy by at least a difference of 10 years. Yi Shan Tang Lianbin that the real reason for not developed by Beijing-Guangzhou railway across the village to live - because the culvert bridge height restrictions, many large trucks can not enter the village justice, so large factories can not be stationed.
The other two villages due to benefit from the Shiling (international) leather leather close to the city, while the leather industry to become the most concentrated regions.
Wherever there is land a few years ago 70 thousand yuan per mu, now shot up to 350,000 yuan per mu.
Now remain in the leather business sense to do a mountain village which are mostly foreign workers, who bring some villagers from his hometown, chipping away, opened in leather processing plants, stem from the meager profits of the local people are not willing to suffer another career choice.
Xing power plant from the outside to see is that ordinary residence.
The first floor of the green iron gate closed, the door no longer complete couplets on both sides of aging.
No label.
Xing Li from Henan in 1996 to the Huadu to work.
7 years ago, his boss, processing, each can only make money, cheap 32 computer bag.
His humble plant about 50 people, there is no business license.
Yi Xing Li Village on the only requirement is to not allow him to arrange for the workers to live in the buildings to prevent fires.
Righteousness Village more than 200 factories it is the outsiders more than 170 open, Xing power plant in the village considered the biggest, there are many number of workers in small factories. ZHONG Jing-hsiang.
However, this is not a question of justice in a mountain village.
The whole leather leather Shiling region is still in its primary form of business: business is small, the low level of processing technology, products with low technological content. Leather cord were persons in charge of Industrial Development Research Institute, said Song.
In the 2006 China (Shiling) Leather Industry Development Program and shows that Shiling Town has accreditation according to the leather business and leather merchants only 1036, accounting for the town leather leather industry, 20.40%, mostly self-employed businesses, Co., Ltd. is only 58, has run only 8.24% of business license.
With their own
Intellectual property rights of enterprises with less, has license to do business only a third of leather leather industries and enterprises with their own trademarks.
Relatively weak brand awareness, brand-name products less OEM many of these enterprises, only a famous trademark holders in Guangzhou, provincial, national famous trademarks are non-existent.
Non-standard underground Shiling still a lot of business. Lee said spring.
Li Fei spring is a high-luggage Co., Ltd. Deputy General Manager of Guangzhou.
Fei Gao leather bag is one of the largest local.
In an interview, this tall, is not high in Northeast China complained: We designed the new product quickly copied by others. Non-standard business seriously hampered the development of local industries.
Shiling such as the leather industry Invisible Champion facing the issue, but also China's processing enterprises are facing problems.
The so-called hidden champions refers to not have their own brands, but nestled in the other brands, after doing OEM for other brands.
A data show that the size of China's economy has been ranked fourth in the world, but in 2005 China more than 7600 billion U.S. dollars in export volume, the
Brands only 10% of the share of exports of the other 90% is foundry.
Means that Chinese companies than just access to the product value chain, a mere 8% of the processing of profits, while the remaining 92% of the profits are brands and dealers to obtain.
How do I cross this only see the stars but not the moon, the first stage of processing, has become the biggest problem to the local government.
Shiling change in February 2005, Industrial Development Research Institute leather cord were signs hanging in the southern industrial zone a Shiling buildings, Sok sent (SLPI) is Shiling leather Research Institute pronunciation of the abbreviation.
The persons in charge of its songs was a researcher at the Guangdong Academy of Social Sciences.
His first contact with Shiling is due to Why Shiling land and labor shortages, while the industry does not shift is interested in the subject.
Shiling a complete industrial chain, and the supporting ability, convenient transportation, manufacturing, a leather faster than other markets two to three times, also songs said, but industrial upgrading without delay.
Local SMEs are more invested limited right people have limited appeal.
As soon as possible to change this situation, the local government decided to set up such an institute.
Song also said that the establishment of such a knowledge-based institution that can provide SMEs with cluster services, thereby reducing the cost of a single business advisory.
In addition to building research institute, in order to more quickly bring products into the European market, the local government has with the French CTC (Xi Dishi) Group to collaborate in building an R & D Center Shiling leather leather goods and quality inspection center.
Foreign orders before the plant is usually first study to see whether the plant is achieved and whether the interests of employees get good protection, but in order to Shiling present level of development, it is difficult to achieve this requirement.
Shiling plans to build an SME Incubator Park to spread, a single shot fired from another place for small businesses in captivity, we will become a new standardized small businesses, by the CTC such third-party testing organization certified, these companies Products can be accessible to the world market.
All the basic issues resolved, the issue before the problem before Shiling only one --- brand.
Cable to send the biggest immediate task is to build a root of Chinese culture and add the popular trend of the brand --- Shiling leather, plans to open next year in London, out of the first store.
Since September 2002, China Light Industry Federation and China Leather Industry Association Shiling awarded China's leather capital of the title, the Shiling on trying to achieve, Shiling processing - Shiling Manufacturing - Shiling create a leap forward, this across one of the first step is to create a regional brand, and then strive to create a famous brand at home and abroad enjoy.
This is a threshold. Ke Wu said.
Wu Ke is the Italian National Federation of China Chief Representative of leather in Guangzhou Pazhou Hall has just concluded a gem Pui Lai, Marlene Leather Exhibition, he believes that China leather leather industry faces the biggest problem is innovation, design, brands, By imitation, production capacity can be resolved within a very short period of time, but it will give Chinese companies do not foster innovation, and not to invest in the brand's bad habits.
Shiling Another well-known brand created in 1996, the Mona Lisa from the beginning has been a loss until last year the brand into the market be considered.
For this reason, the first rich Shiling a lot of people prefer to do wholesale business, nor do the brand manufacturers.
Running the brand is very hard, deputy general manager Li Fei Gao spring, said, we must rely on processing to maintain profits, but the companies want to operate there must be permanent, following brand, to others is a passive process, and others will follow die closure.
In addition, do the brand to another difficulty is that, in the current environment, the products produced are often fake.
Lee is the spring of the most headache problem.
In addition, because the luggage industry in Huadu in excess of the projected rapid rate of development, labor shortages are also exposed.
Each year, about lack of Shiling now 30000 people. Huadu Shiling leather leather Chamber of Commerce, the Secretary-General Huang Yao-hsin.
Fei Gao such as large enterprises, enterprise scale 1400-1500, but now only 600 people, missing three shop workers.
Production season, the small factories frequently makers to dig people, promised to pay 2,000 yuan -3000 yuan, but sometimes these people do not get the money because the boss ran away. Spring Lee said that this is a large enterprise can not be One reason for growth.
In Huadu Polar luggage's main entrance, the reporter saw a recruitment notice,: time out of grain, resign convenient holiday two days a month, year-end settlement of wages.
But this rarely happens to be. Polar head WEN Jian-Bin said.
Each year in January to May is the peak season for production of leather goods industries.
Next year just begun, and we are prepared to the train station, bus station where many people and make some on-site recruitment point. Huang Yao-hsin.